AAOMC Webinar: What Actually Works: Social Media Marketing in Optometry Today
Most optometrists rely on traditional referral patterns and word of mouth to grow their practices—but today’s patients are increasingly influenced by what they see online before they ever walk through your door. In this webinar, Dr. Nicholas Despotidis is joined by Dr. Joseph Allen—practicing optometrist and founder of Doctor Eye Health, a YouTube channel with over 1 million subscribers—to discuss what real social media marketing looks like when done consistently and authentically. This is not a theoretical discussion. Dr. Allen has built one of the largest eye care platforms in the world while continuing to practice clinically. Together, we’ll explore how to create meaningful content, build trust with patients before the first visit, and translate online attention into real-world practice growth. We’ll also address the realities behind social media—the time commitment, consistency, and vulnerability required to do it well—and how to decide if and how it fits into your practice model. Whether you are just starting to explore social media or looking to refine your current efforts, this session will provide practical insight from someone who truly “walks the talk.”